"relentlessly remove friction"

 

Define

Clearly articulating the business objectives and how growth interrelates to these challenges is critical to establishing an ambitious and authentic growth strategy.

Understand

User-centric focus and careful study of the dynamics created by existing product and business structures should reveal quantifiable opportunities.  Use data to discover value producing behaviors and plan to unlock those latent forces.  

Build 

Carefully design new approaches in product, marketing and business to align the force of your entire organization upon your growth goals.